To create great advertising, promote your business on social networks, see a wide range of data and analyze, you need to understand each element in detail. Your photos, videos, keywords affect the profitability and costs of the company.
Now there are many free marketing tools on the Internet that can help you develop every step for an advertising campaign on social media.
Images are extremely important for attracting people’s attention when viewing pages in social networks.
Canva is a free tool that allows users to create compelling visual content for social media. Users can choose different backgrounds, add filters, overlay text, create infographics, and more. You can also use templates to create posters, banners, business cards, etc.
In May 2019, the company announced the acquisition of Pixabay and Pexels, two sites for personal and commercial use of free photos. These platforms allow individual photographers to share their work for free, and images can be taken by Canva users for their projects.
As of 2019, Canva is valued at $3.2 billion and has more than 20 million users in 190 countries.
Want to uncover trends related to campaign information? Google Trends is a tool for achieving this goal. The web application allows you to estimate the popularity of certain terms for today and for a certain period. You can also compare one term to other keywords, find related keywords, and see the popularity of keywords in different parts of the world.
You need to take a few steps to create an advertising campaign on social networks. It is quite possible if there are several specialists at different stages of the process.
Trello is a project management tool that facilitates collaboration. You can create different boards for different projects, split each action plan into small pieces, and assign tasks to specific members of each team. This is an easy way to allow everyone to track what is being done and what is left to complete.
The system is free, but you can pay for the premium version to have access to more complex and interesting tools.
This is a popular RSS feed reader that will help you organize all your reading and share it with your team. Choose news from your favorite sources of information by topic or be aware of the reports of selected blogs and thinkers. And the app integrates with the YouTube channel. It can be used to monitor news related to the industry you are interested in, search for inspiration, research some topics and track news about your company.
Video is usually the most common and attractive type of content on all social media platforms.
Animoto is a cloud service that helps you create a unique video. There is a library with over a million video materials, images and licensed music recordings that you can use to create your own video.
These days, most platforms contain autoplay videos, which can help get attention when people scroll through their social media feeds. At the same time, it is much easier for consumers to view and listen to information on video than to read a long blog post.
With Animoto, you can create professional videos for your social media campaigns, even if you don’t have big budget or design skills.
Buzzsumo is a tool for analytics of social channels and control of content marketing. The system helps you search the Web for content based on search queries and reports, based on various factors, including likes and the distribution of posts.
Buzzsumo allows you to find content with the highest efficiency on any topic or website.
This platform is for those who are interested in design and development.
News aggregator, designed, according to its creators, make life easier for designers and developers. The service offers a large selection of sources on the theme of design, photography and development and allows you to customize the design of the tape manually. In Panda, you can import RSS feeds and add materials to bookmarks.
8. Followers +
It’s an app that tracks your Instagram, Twitter, TikTok account by the level of engagement of new followers and those who have deleted from your page, by mutual subscriptions, by people who don’t follow you, but you subscribe to them, and people you don’t follow, but they’re subscribed to you. These features are free, they will help you see your audience and understand how to interact with it.
A version of the app is available that allows you to connect more than one account, view deleted likes or comments, and see who has blocked your account.
It is a tool for monitoring the Internet and social media, which helps with the analysis of the reputation of marketing companies.
Brand24 has more than 20 analytical indicators that allow you to evaluate the effectiveness of your online activities.
The software monitors many sources on the Internet (Twitter, YouTube, Twitch, hashtags on TikTok, podcasts, forums, blogs, news services, etc.), which, combined with the available data, allows you to get a broad idea of the results of the marketing campaign.
With Brand24, you can easily assess how your business is perceived on the Internet. Based on the collected results on a particular topic, the system automatically generates information.
Another useful tool to increase the popularization of your internet business is Google AdWords keyword planner. This tool is designed to help you plan things, but it’s also a great resource for SEO. You can use Google AdWords to research your keywords and how competitive they are by checking your current bid price. This way, you can create a better campaign structure and use your content.
Google AdWords Keyword Planner is free, but you’ll need to create an Adwords account to use it.
This is an adaptive program that can quickly resize a picture or photo for social media. After all, images in different social networks have a certain resolution, and this can not always be ignored.
It is known that Twitter most successfully shows illustrations with a 2:1 aspect ratio, Facebook has more square photos, and Google+ is vertical. Remembering all the parameters is quite difficult, but it is even more difficult to optimize the image for each of the channels.
But you won’t need to hammer that head if you use the Social Image Resizer Tool.
12. OnPage SEO
The OnPage SEO tool is a solution that supports internet marketing and allows you to analyze many issues related to the website. OnPage SEO is a tool that no webmaster should care about.
The platform will provide valuable tips for optimizing ranking factors on a website, such as the name, length and structure of the URL, information about the most important keywords and their ranking.
OnPage SEO provides webmasters with valuable information and helps with in-depth website analysis.
The list of internet marketing tools is very large, so sometimes it is difficult to understand whether you need to use this or that tool at a certain stage of development of your activity.
Although the role of marketing is constantly changing, the fact of proving its impact on the success of the company remains unchanged. Undoubtedly, it helps to attract customers, and images, videos, statistics, and analysis data greatly help to achieve this goal.
Remember that every company has a face. Think about how your business differs from others, and convey this opinion to customers!