It may seem to many that there is nothing special in choosing a performer on specialized services – you just need to take a few steps: publish a project, wait for applications and approve “some” freelancer. But it’s not that simple. Sometimes the specialist successfully performs the task, both parties are satisfied, exchange feedback and continue to work further. But sometimes there are situations in which the result is not of sufficient quality and you have to bother with edits and improvements for a long time. It happens even worse – the customer is left without a project and without money … or with a finished project, but it’s too late… when it is no longer relevant.
Who is to blame for this and what to do?
There may be several reasons for non-fulfillment of obligations under the project.
For example, performers:
- do not calculate their time;
- do not correlate their experience and complexity of the project;
- bid on all projects in a row, without delving into the essence of the task;
- want to make money without putting much effort;
- treat the project as hired work – they believe that the customer must pay for the time spent regardless of the final result;
- elementary afraid of communication – non-contact, do not ask clarifying questions, do not inform how the process is going;
- too active – they impose their point of view, find it the only correct one, do not hear the client, do not want to make edits, considering their work almost a “masterpiece”;
- are not interested in pleasing the client with a good result, they think only about how much they can earn on the project and for each “extra movement” they demand an additional payment.
How to weed out unscrupulous performers, we will tell a little later. For now, let’s consider the situation from a different angle. The fact is that some problems with the implementation of projects arise due to the lack of sufficient motivation among freelancers. They can be solved if attractive conditions are created for interested candidates.
What performers lack for motivation
The project does not have a clear statement of the task – freelancers can do the work at their discretion and then refuse edits due to the “lack of items in the TK”. Also, performers can refuse to cooperate if it turns out that the amount of work is greater than what they counted on. Conversely, a detailed description of the task allows performers to immediately assess whether they will cope with the requirements.
Changing the conditions of the project in the process due to a lack of understanding of the result – after completing a certain volume, the customer says: “No, not that. And let’s try this one more and tweak it here and here.” Few people agree to make changes or completely redo the work without additional payment. To avoid this, the customer must clearly understand what he wants to get in the end.
Low budget with high requirements – in such projects, bets are not submitted by good, experienced specialists who can really intelligently, at a high level perform the task. To solve this issue, it is very important to study the average prices for freelancer services and take into account the fact that there are three types of performers – beginners, experienced specialists and professionals. Prices for their services will vary.
By the way, the Freelancehunt service not so long ago, at the request of the users themselves, after a thorough analysis, published statistics on average prices for the services of specialists.
Dumping among the performers themselves – it happens that the performers are so eager to receive the order that they deliberately reduce prices in order to “interrupt” the rates of competitors. At the same time, if they previously worked in projects with higher budgets, they consider the price in the project to be understated (despite the fact that they agreed to it) and treat the work through their sleeves.
It is easy to avoid dumping – it is enough to hide the rates in the project. In this case, the performers will not look back at anyone and will put their real price tags. Keep in mind that, hiding the rates, the budget in the project does not need to be indicated – otherwise the performers will try to “kill” it, and then you will not see the real bets. Don’t worry about overcharging freelancers — professionals tend to know the value of their labor and psychologically can’t point out the cost of services higher than they deserve, with rare exceptions. The correspondence of price and quality can always be checked by portfolio.
Sometimes both sides are to blame for the lack of outcome in one way or another.
Consider the mistakes of customers that affect the final result:
Mediation without taking responsibility for making a decision – the manager liked it, but the direct customer did not – at first the task is verbally confirmed, but the project is not closed, as additional edits appear. Or the intermediary cannot assess the result at all, waiting for “instructions from above”. As a result, time is delayed, the performer is nervous, refuses to finish the task.
Haste – the task is given in a time frame that is almost impossible to complete, the performer overestimates the strength and does not cope. In a hurry, the customer can choose the first available bet without looking at the profile of the performer. But it has a lot of tips – reviews of other employers, the level of work in the portfolio, statistics, etc.
The employment of the contractor is not specified before confirming the rate – freelancers often submit applications for several projects – “for the future”, in order to work without interruptions if possible. With simultaneous confirmation of bets, if they do not have assistants or a desire to work overtime, some of the tasks are simply abandoned by the performers.
Carelessness and work “directly” is a charming performer, without a name, reviews, photos and portfolio, but courteous in communication, promises a lot, takes an advance payment and… just disappears. About such then they often say: “How so, there was such a good person, he has such a pleasant voice, how could he let me down?” We draw your attention to the fact that scammers can be pleasant and charming, promise a lot, but quickly disappear after prepayment. At a minimum, a careful profile check and a secure transaction allow you to avoid fraud.
How to weed out unscrupulous performers to customers who comply with all the conditions?
Now let’s imagine a situation where:
- the customer has a clear understanding of the result,
- the deadlines do not press it,
- the budget is designed for a certain category of performers and is not underestimated,
- preference is given to a safe transaction,
- the freelancer is not too busy.
Is it possible in this case to get a result that is far from expected? Of course. To avoid this, we recommend using the following techniques.
Step 1. Creating the image of the ideal performer
For someone, the task may seem unusual, but without understanding what a specialist should be, it will be difficult to choose a performer. Usually, employers already draw up certain requirements for the candidate. But more often than not, they mean skills.
Only in the field of freelancing, the employer does not deal with employees, but with “free spearmen”. In the first case, a person is ready to be obedient and executive for the sake of a permanent job and salary, and therefore his skills are more priority, and secondly, a freelancer can disappear at any time if he does not like something. Therefore, no matter how good a specialist he is, his personal qualities are also important.
Just think, or better write down, along with the skills, what personal qualities your performer should have, for example:
- Should it be proactive or executive?
- To perform the task strictly according to the instructions or to be able to offer something of your own?
- Is he ready to bring the project to the final result, to make changes if necessary?
- How does he feel about criticism – is he offended or accepts the instructions of the customer?
- Should he be a contact, constantly ready to give an account of the work done or is it better to let him take the task, “quietly work for himself and does not distract with unnecessary questions”?
Of course, you also need to decide who you need:
- a newcomer whose services are cheaper, but may need edits;
- an experienced specialist who performs the work qualitatively, but more expensively;
- a professional who can do the job perfectly, at the highest quality level, but perhaps he will be busy and have to wait for him to be free.
Step 2. We weed out those who bet on all projects in a row
As we wrote above, performers often add bets on all projects in a row without delving into the task. It is better to weed out these right away. First, they are easy to identify by boilerplate and uninformative answers that may not even relate to the essence of the task. Secondly, try to use the technique of checking for attentiveness – ask somewhere at the end of the project description, or better already in the attached file some question or ask for the control word “for those who have read to the end”.
The method is not new, but it is proven. They do not use it often, so you can easily determine the most attentive ones – others simply do not expect a trick.
Step 3. Explore the profile
Statistics and the fullness of the profile can say a lot about the candidate. In it you can read the resume, look at the portfolio, see the activity, the frequency of responses to correspondence. Pay attention to the length of service and the number of completed orders for all time.
Rating, activity, profile verification are good indicators (by the way, not only for the accounts of performers, but also for customers). As a rule, freelancers fight for each point in order to stand out among other performers and confirm their professionalism.
But sometimes experienced performers work exclusively directly, if the rating is not so important for them. And if the performer without a rating positions himself as an experienced specialist, then either he has a good experience on other exchanges, or there are filled out profiles in social networks, or there is a personal website. Check this information – it must be confirmed in the profile.
Step 4. Checking the portfolio
The ideal picture in the profile: there is a project, a response to it, the finished work is attached, it is also in the portfolio. In this case, there will never be any questions about the fact that the performer works honestly and conscientiously, the work in the portfolio is real. But this is not always the case.
First, the contractor will not be able to receive the first order if there is nothing to show as an example. Beginners often perform the first work “on the table” – just like that, without an order. Responses are out of the question.
Secondly, not only beginners come to the service, but also experienced freelancers who have managed to work on other exchanges or with direct customers. They have the right to add their work to the portfolio.
But, sometimes it also happens that the performers do not really work on the portfolio and simply copy the work from others or take examples directly from the Internet. Another nuance that concerns copywriters separately – their work is rarely placed unchanged. Often their texts are finalized before publication. Therefore, links to articles on the network – on the one hand, an indicator that the author is published, on the other hand – you need to make a discount on the fact that up to 10% of the work can be edited.
It’s great if the portfolio has confirmation of authorship – when you click on the link, you can see that the article is signed with the same name as in the profile. If the author has his own blog, it’s great, because there you can see his real style without editing.
If you need a contractor for a serious project, with high quality requirements, be sure to check the freelancer’s portfolio for authenticity. If it comes to the works of authors or designers, you can simply try to use any plagiarism checking service and make sure that the work is not posted in someone else’s profile, under a different name.
If we are talking about the development of the site, its creation on a turnkey basis or promotion – it is advisable to contact the business owner directly and clarify: “Did Ivan Ivanov really make a website for you? Do you recommend him as a performer?”
Please note that this rule does not apply when the contractor performs small works: writes texts, corrected the layout, made a banner – the owner of the online store may not even know anything about contractors, especially if he ordered services in the studio. You can test performers to perform small tasks—or give a test job that takes no more than two hours to complete, or publish a project to a single task. If the performer copes, then gradually increase the volumes.
Step 5. Make contact
Communicating with the performer before confirming the bet gives a lot. You can:
- See how quickly the freelancer will respond – there is no answer, you should not confirm the bet, the performer may “not see” it or ignore it in the same way as your message. By the way, the average response time can be immediately seen in the profile.
- To see how competently a person communicates, whether he is in contact, whether he is interested in cooperation. What are his priorities – to earn or to give a quality result.
- Clarify the employment of the performer when he is ready to start work.
- Request additional examples of work. If the performer works constantly and a lot, then sometimes he does not have time to update the portfolio. And in it there are, as mentioned above, other people’s works or already “polished”. Since the contractor does not know in advance what the project will be and does not prepare links to the best published works, he sends his examples on request directly in the folders with the source files. And according to this result, you can really assess the level of a specialist.
- Clarify whether the task is clear, finally approve the budget and deadlines.
Let’s sum up – a brief instruction
- The successful implementation of the project primarily depends on a detailed description of the task, the compliance of the budget with the level of requirements and the reality of the deadlines given for execution.
- To get rates with adequate prices for services – by which, by the way, you can distinguish beginners from professionals – hide the bets in the project.
- Bots and inattentive performers can be weeded out immediately with the help of a verification task.
- It is not difficult to choose a freelancer if you check the information provided by him in the profile for compliance.
- Communication with the performer is an important stage in choosing a candidate, allowing you to clarify his employment and interest in performing the task, as well as to determine in advance how comfortable the possible cooperation will be.
- To avoid fraud, or low-quality execution, it is better to work through a secure transaction, especially in cases where you are cooperating with a person for the first time.
That’s all we wanted to tell our readers today. We wish you successful and productive work on the service!