In order for web design to look as simple and attractive as possible, you need to make a lot of effort. From this material, you will learn about several important principles that should be followed when designing web pages to impress site visitors.
Minimalism in web design has been used since the beginning of the XXI century, but only now it has gained popularity. Interest in it began to grow due to the level of complexity of web design.
Many elements and advanced features on websites bored and tired people’s eyes. This began to hamper the operation of websites, so sales in online stores and page visits decreased. But a simple and thoughtful design encourages the visitor to stay on the page.
I propose to look at some good examples of minimalism in web design:
- Blog http://www.pigbimpin.com/ — when you go to certain sections, the main content opens. Minimalism makes the design of the site not only fashionable, but also convenient.
- Online store https://www.nike.com. Choosing and buying goods is much more convenient in online stores that have a minimalist design.
- Portfolio http://gradedesign.com/ — the site was successfully created in the style of minimalism. On the left there is a menu, and the rest of the space is left to show design works.
- Landing (showcase site) http://rallyinteractive.com/ — work with clients begins with filling out the questionnaire, which is posted on the main page of the site.
Advantages of minimalist design
- Minimalist design is considered basic, but well thought out: without unnecessary elements, colors, shapes and layers. The emphasis should be on certain details to highlight the content that should become the most important part of the page, and will also distribute and simplify the tasks to visitors.
- Simple things can be made good, and they will effectively play their part, often even better than complex ones. Since web development is largely based on user satisfaction, designers must combine attractiveness with utility and functionality. Some choose non-standard and multifunctional websites, because they are a great way to attract the attention of the reader (client). However, studies show that this is not the case, and people prefer pages with a simple structure, that is, based on the necessary components and in the absence of a whole “still life”.
- Minimalist design can increase site traffic, improve the user experience and make the picture more interesting.
- To balance aesthetics and functionality, minimalist web design focuses on the proper use of space, visual effects and focuses on the content itself.
How to simplify the design regardless of the chosen style
Focus on the most important elements
Of course, sometimes it is difficult to be objective and determine something more or less important since everything seems to be the main thing. In order for the project to be successful and less complex, it is necessary to analyze what should be the priority, for example, the selection of colors as a manifestation of style or thoughtful font content. Many websites do not comply with this rule – as a result, there is a huge mess, and important and less important details are scattered throughout the page.
In the context of web design, simplicity is somewhat more difficult to define than one might imagine.
To get a simple but transparent design, you need to take into account not only the appearance of the site, but also the overall interaction with users.
One of the elements that facilitates the use of the site is the ability to easily and quickly perform tasks without distraction.
A minimalist strategy is to simplify the interface by removing unnecessary details and content that clearly do not meet the needs of users, such as excessive decorative addition or overload with information.
All the details you are going to use must have a specific purpose and serve visitors.
Be careful not to interfere with their main tasks, such as deleting or hiding the desired content. The page message should be clear, not hidden.
The site made a bold expression with only a few elements. Large elements are an additional bonus, thanks to this aesthetics, information is easily perceived. Although there are only two or three colors, it looks quite nice and understandable.
The intelligent use of empty space is the most important aspect of minimalism on the website. An empty space is simply a “white” space between successive visual fragments of a project.
Empty space helps to focus on focal points, as well as make any information on the page more readable.
Despite the fact that Google now offers a huge number of different products, its homepage has changed insignificantly in 20 years. Fewer items per page reduce the cognitive burden on users.
Contrast and color
Contrast and color are often shared as elements of minimalist design, but these are separate visual effects.
Color helps to create a contrast effect that draws attention to certain design details, as well as to recognize a given visual hierarchy.
Use typography and contrast to convey values or create visual interest.
Color is important in web design because you can apply fewer details, but get attention through contrast. Color itself has great potential in web design, as it performs an information function, as well as causes emotions among visitors.
Thanks to it, you can increase the visual attractiveness of the project or draw attention to a certain place without using additional graphics.
But when we think of minimalist design, we often see a black-and-white image in front of our eyes. Of course, this is the most popular example of contrast, but in minimalism you can apply other colors. We don’t need to focus only on black, white and gray, but the palette should be simple.
Instead of two or three completely different colors, one color should be observed in light and dark shades. So the site will look more legible and understandable for readers.
The use of large photographs, especially in the background, is one of the latest trends in minimalist web design. A large and bright photo can increase interest in the site, give it character, without dominating the empty space at the same time. But it is important that photography or illustration must comply with the principles of minimalism. An interesting photo, which has many elements, will distract attention, spoil the minimalist interface and integrity of the entire system.
A successful photo conveys the history, messages, mood and even the concept of the site. The picture in web design should reflect a deeper essence or intention to make it more meaningful to the audience. But minimalism requires more creativity and openness than an expensive camera or lens. This trend is not new, it is gaining and losing popularity over the years, but has taken root as one of the classic styles in creating websites.
If we talk about the concept of the site, it is worth noting the Brand Tinker – a company that sells watches and accessories to them. The design of site is designed so that the buyer can choose the color and material of the strap, as well as the size of the available options. The interface perfectly highlights the concept of the company’s website.
Remember that the goal of minimalist web design is to emphasize content, not to show empty snippets.
Flat design supports minimalism in modern digital products. A feature of this direction are flat, two-dimensional visual details. Flat images are simple in structure. If you apply them, you can do without textures, shadows, gradients, etc. This allows you to create icons, pictures, illustrations that will have excellent quality in different sizes, etc.
The grid system in minimalist interfaces gives the page a structured look, especially if it contains a lot of homogeneous content. Another advantage of grids is that they are great for elegant design.
Thematic visual elements
Usually, designers do not use many pictures for a minimalist interface, but if they already use images, then only those that “touch” visitors to the site. That’s why it takes a lot of time and effort. It is the photo or illustration that should be informative, corresponds to the theme of the site, as well minimalist, so as not to violate the integrity of the layout.
I hope these few tips will help you when creating a minimalist web design. And now you know why you need to use minimalism for websites and how it affects readers.
Good luck designing a great web page!