We live in an exceptionally interesting time. On the one hand, this is a digital era in which it is no longer surprising to have a robot that brings you coffee, and on the other hand, we have actually returned to the era of cave paintings.
Otherwise, how to explain the invasion of emoji?
Emoji in Business Communication: Trends and Facts
So, while I was preparing the material for this article, I found out that emojis can:
- inflate (emoticons and hearts – the leaders of the drawings on balloons);
- wear (on what clothes you will not see emoticons, from summer jeans to winter jackets);
- yes (and now i know what to do if i forget about someone’s birthday).
And, as if that wasn’t enough, a movie was made about emoji (the animated film received bad reviews). But emojis also began with emoticons, and simply – combinations of punctuation marks and brackets. So by the time Emoji 2 or 3 or 4 is released, I’m sure we’re doomed to love ;).
What is behind this universal popularity
The vocabulary of an adult is approximately 20,000-35,000 words. Emoji easily translate these tens of thousands into understandable and quickly compiled messages, especially since the emoji dictionary is constantly updated and in 2018 officially reached 2823 units.
If we evaluate these statistics, then emoji should be recognized as the most dynamically developing language, which is easily assimilated by people of different nationalities, ages, and social groups.
What is known for sure at the moment
- The word itself comes from two Japanese words “e” (“picture”) and “moji” (“sign”).
- The very first set of emojis, consisting of 176 characters, is now kept in the Museum of Modern Art in New York.
- Funny icons have taken their place on the keyboard of almost all devices and have become the kings of digital communication since they appeared on iOS in 2011. Android “came to its senses” in 2013.
- The world has been celebrating emoji day for several years. It falls on July 17, which is only logical, because this date is on the Apple icon denoting the calendar. Do not check, it is better to read on :).
- If you think that emojis appear on your keyboard at the whim of the developers, then you are mistaken. A special organization – the Unicode Consortium is engaged in the approval of emoji. It has four technical and one editorial committee (just imagine these meetings!).
- More than 90% of consumers use emoji in digital communication.
- The word “emoji” was officially added to the Oxford Dictionary in 2013.
- Two years later, in 2015, a smiley face with tears expressing joy was named the symbol of the year!
(Photo: emojipedia Twitter)
- Frivolous handling of emojis can have legal consequences, as courts in some countries treat emojis of a gun, skull, and bomb as an expression of threat.
- There have also been suggestions to use emoji combinations as a PIN or in passwords.
- According to various estimates, more than 5 billion emojis are sent per day.
- Instagram was the first social network to suggest that users make tags using emojis.
- Finland was the first country to take care of the creation of “national” emojis at the ministerial level and presented them to the general public in 2015, as in the words of the official representative Petra Teman: “Emoji are designed for visual communication, and the Finns only welcome it …”.
- Residents of different countries prefer different emojis: for example, Arab users love flowers 🌹, and the British – a winking emoji 😉.
- You can join more than a million fans of the famous TV series “Game of Thrones”, and communicate with them using characters from the film created in the form of emojis.
- It will not surprise anyone that in October the most frequently sent emoji is a skull (a tribute to Halloween), and during the Christmas holidays, the Christmas 🎄 🎄 🎄 tree becomes the leader.
So, you can wink more often! Emoji Increase Productivity
If we reduce this statement to some formula, it will sound like this: the less the accounting of working time shows the cost of routine tasks (in particular, printing text), the greater will be the overall involvement of the performer in the workflow and the higher his productivity.
Using emoji is easy and simple because almost all applications are serious about supporting these frivolous icons, and some even offer customized sending and are ready to turn your image into an emoji (for example, Memoji for Apple).
It can be assumed that the penetration of emoji into business communication is due to how easily it personalizes contact, adding a touch of ease to communication. Sending emoji does not take time, which means that it saves your energy and reduces the stress that accompanies office communication.
In addition, emojis compensate for the shortcomings of verbal communication (the inability to hear the tone of the message, see the gestures and decipher all emotions). With the ability to convey an idea in one drawing, emojis confidently become a universal language of communication. Much less effort is spent on processing visual information than on the perception of words.
Emojis do not require complex decoding, so they are so loved by young people. And if you respond to messages, which is called on the go, then emojis become your assistants, as they allow you not to interrupt communication. Of course, as with any communication, mistakes are possible: many used certain emoticons, and then were surprised to learn that they were “wrong”. Hmm, hopefully in your case, it wasn’t eggplant sent to the boss ;).
The use of emoticons in business communication can be observed everywhere, whether we are talking about a large company, freelancers, or government agencies. Emojis were an innovative solution in the sense that they became an ideal way to reduce officialdom, which has long ceased to be a trend around the world. Emojis, save time, release creative energy, make you open to original ideas and promote, dare I say it, growth, developing emotional intelligence.
By the way, one of the first who adopted emoticons as a tool of work were primary school teachers, assessing the efforts of young students.
Business communication “fell” one of the last. In emails, it’s still not recommended to be too zealous with emojis. Yet other “genres,” such as corporate chat rooms and even official social media pages, allow and welcome moderate use of emojis.
By the way, before sending the article to the editor, I checked the mail, and what did I see in the mailing feed with the first news?
Without a doubt, bagels and emojis have come into our lives for a long time ̄\_(ツ)_/ ̄.